Herm\u00e8s<\/p><\/div>\n <\/div><\/div><\/div>\n <\/div>\n <\/article>
{"id":1221,"date":"2020-05-20T10:19:11","date_gmt":"2020-05-20T10:19:11","guid":{"rendered":"https:\/\/cms.opalvn.com\/pr-media-planning\/"},"modified":"2020-07-02T07:11:27","modified_gmt":"2020-07-02T07:11:27","slug":"pr-media-planning","status":"publish","type":"page","link":"https:\/\/cms.opalvn.com\/vi\/pr-media-planning\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng & Quan h\u1ec7 c\u00f4ng ch\u00fang"},"content":{"rendered":"\t\t
Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng<\/p>\n
Qu\u1ea3n l\u00fd Quan h\u1ec7 C\u00f4ng ch\u00fang<\/p>\n
N\u1ed9i dung Qu\u1ea3ng c\u00e1o S\u00e1ng t\u1ea1o<\/p>\n
Chi\u1ebfn d\u1ecbch PR T\u1ed5ng l\u1ef1c: L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 Qu\u1ea3n tr\u1ecb<\/p>\n
Qu\u1ea3n l\u00fd B\u00e1o ch\u00ed<\/p>\n
Ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch v\u00e0 X\u00e2y d\u1ef1ng b\u00e1o c\u00e1o<\/p>\n
Truy\u1ec1n th\u00f4ng qua Ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/p>\n
Qu\u1ea3n tr\u1ecb quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Sau 10 n\u0103m c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Herm\u00e8s \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u1edbi c\u00f4ng ch\u00fang; nh\u01b0ng th\u00eam m\u1ed9t l\u1ea7n n\u1eefa, nh\u00e0 ch\u1ebf t\u00e1c l\u00e2u \u0111\u1eddi \u0111\u1ebfn t\u1eeb n\u01b0\u1edbc Ph\u00e1p mu\u1ed1n \u0111\u01b0a c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 to\u00e0n th\u1ec3 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m v\u00e0o h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 nh\u1eefng t\u1ea1o t\u00e1c \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 m\u1ed9t l\u1ea7n n\u1eefa nh\u1eafc l\u1ea1i c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi l\u00fd do \u0111\u00f3, tri\u1ec3n l\u00e3m \u201cDi s\u1ea3n Herm\u00e8s\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1eeb ng\u00e0y 25\/10 \u0111\u1ebfn h\u1ebft ng\u00e0y 3\/11 n\u0103m 2019 t\u1ea1i V\u0103n Mi\u1ebfu, H\u00e0 N\u1ed9i.<\/p> \u00a0<\/p> \u00a0<\/p> Tri\u1ec3n l\u00e3m k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 l\u1ecbch s\u1eed c\u1ee7a nh\u00e0 ch\u1ebf t\u00e1c \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1837 b\u1edfi Thierry Herm\u00e8s, t\u1eeb m\u1ed9t nh\u00e0 ch\u1ebf t\u00e1c y\u00ean c\u01b0\u01a1ng \u0111\u1ebfn ng\u00e0y nay, v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng ch\u1ee7 \u0111\u1ec1, m\u00e0u s\u1eafc, nh\u1eefng v\u1eadt ph\u1ea9m, \u00fd t\u01b0\u1edfng \u0111\u00e3 \u0111\u01b0\u1ee3c l\u01b0u truy\u1ec1n gi\u1eefa nhi\u1ec1u th\u1ebf h\u1ec7 ngh\u1ec7 nh\u00e2n v\u00e0 ch\u1ee7 h\u00e3ng. Sau Harnessing the roots v\u00e0 Rouge Herm\u00e8s \u2013 hai ch\u1ee7 \u0111\u1ec1 tr\u01b0\u1edbc \u0111\u00f3 \u2013 chu\u1ed7i tri\u1ec3n l\u00e3m ti\u1ebfp di\u1ec5n v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cIn Motion\/ Chuy\u1ec3n \u0111\u1ed9ng\u201d, cu\u1ed1n ng\u01b0\u1eddi xem v\u00e0o c\u1ea3m h\u1ee9ng b\u1ea5t t\u1eadn \u0111\u1ebfn t\u1eeb s\u1ef1 x\u00ea d\u1ecbch, t\u1eeb nh\u1eefng chuy\u1ebfn \u0111i, t\u1eeb khao kh\u00e1t \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 c\u00e1c d\u1ea1ng th\u1ee9c kh\u00e1c nhau c\u1ee7a di chuy\u1ec3n. Tri\u1ec3n l\u00e3m t\u1ea1i Vi\u1ec7t Nam mang \u0111\u1ebfn c\u00e1c v\u1eadt ph\u1ea9m \u0111\u1ebfn t\u1eeb b\u1ed9 s\u01b0u t\u1eadp Emile \u2013 Herm\u00e8s, Kho l\u01b0u tr\u1eef, Herm\u00e8s Conservatoire of Creations v\u00e0 m\u1ed9t s\u1ed1 t\u1ea1o t\u00e1c \u0111\u01b0\u01a1ng \u0111\u1ea1i kh\u00e1c.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t L\u00e0 \u0111\u1ea1i di\u1ec7n truy\u1ec1n th\u00f4ng l\u00e2u n\u0103m c\u1ee7a Herm\u00e8s t\u1ea1i Vi\u1ec7t Nam cho ph\u00e9p Opal c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t cho h\u1ea1ng m\u1ee5c T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 Truy\u1ec1n th\u00f4ng c\u1ee7a Tri\u1ec3n l\u00e3m Herm\u00e8s Heritage t\u1ea1i Vi\u1ec7t Nam.<\/p>\n Tr\u1ea3i d\u00e0i qua nhi\u1ec1u h\u1ea1ng m\u1ee5c th\u1ef1c thi bao g\u1ed3m c\u1ea3 chu\u1ea9n b\u1ecb n\u1ed9i dung (s\u1ea3n xu\u1ea5t m\u1edbi c\u0169ng nh\u01b0 Vi\u1ec7t ho\u00e1 t\u1eeb t\u00e0i li\u1ec7u h\u00e3ng), ho\u1ea1ch \u0111\u1ecbnh k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, qu\u1ea3n tr\u1ecb b\u00e1o ch\u00ed v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng\u2026 Opal \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 c\u1ee7a Herm\u00e8s t\u1ea1i Vi\u1ec7t Nam.<\/p>\n M\u1ed9t gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng 360o \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho tri\u1ec3n l\u00e3m, thu h\u00fat \u0111\u1ea1i ch\u00fang \u2013 v\u1ed1n l\u00e0 nh\u00f3m c\u00f4ng ch\u00fang n\u1eb1m ngo\u00e0i m\u1ee5c ti\u00eau th\u01b0\u1eddng th\u1ea5y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t V\u1edbi m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi Tri\u1ec3n l\u00e3m, Opal k\u1ebft h\u1ee3p v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o banner \u0111\u1ed9c quy\u1ec1n tr\u00ean 2 trang tin c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn nh\u1ea5t: VnExpress v\u00e0 Kenh14 Chi\u1ebfn l\u01b0\u1ee3c PR cho Tri\u1ec3n l\u00e3m \u0111\u01b0\u1ee3c chia th\u00e0nh 2 giai \u0111o\u1ea1n, t\u01b0\u01a1ng \u1ee9ng v\u1edbi di\u1ec5n ti\u1ebfn c\u1ee7a s\u1ef1 ki\u1ec7n: Tr\u01b0\u1edbc Tri\u1ec3n l\u00e3m v\u00e0 Sau Tri\u1ec3n l\u00e3m, v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf kh\u00e1c bi\u1ec7t, \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau ri\u00eang c\u1ee7a t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t PR tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh b\u00e1o ch\u00ed truy\u1ec1n th\u1ed1ng v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o in (Thanh ni\u00ean, Tu\u1ed5i tr\u1ebb, Vietnam Economics Times v\u00e0 Vietnam News), c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 h\u00e9 l\u1ed9 th\u00f4ng tin v\u1ec1 s\u1ef1 ki\u1ec7n tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/p>\n \u00a0<\/span><\/p>\n Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o in (b\u00e1o \u0111\u1ea1i ch\u00fang v\u00e0 tin t\u1ee9c \u0111\u1ecba ph\u01b0\u01a1ng) h\u01b0\u1edbng t\u1edbi c\u1ed9ng \u0111\u1ed3ng n\u00f3i ti\u1ebfng Anh v\u00e0 ti\u1ebfng Vi\u1ec7t t\u0103ng l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang. C\u00f9ng l\u00fac \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR b\u00e1m s\u00e1t n\u1ed9i dung Tri\u1ec3n l\u00e3m (th\u00f4ng tin v\u1ec1 v\u1eadt ph\u1ea9m, h\u00e9 l\u1ed9, c\u1eadp nh\u1eadt h\u00ecnh \u1ea3nh\u2026) v\u1edbi nhi\u1ec1u h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1c nhau (cung c\u1ea5p th\u00f4ng tin, n\u1ed9i dung gi\u1ea3i tr\u00ed, tin t\u1ee9c s\u1ef1 ki\u1ec7n\u2026) \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a s\u1ef1 ki\u1ec7n v\u1edbi h\u01a1n 12.000 ng\u01b0\u1eddi tham d\u1ef1. Ba tin b\u00e0i l\u1edbn v\u1edbi n\u1ed9i dung xoay quanh cu\u1ed9c ph\u1ecfng v\u1ea5n ri\u00eang v\u1edbi Ms. Ms.THARAUD Marie-Am\u00e9lie, gi\u00e1m \u0111\u1ed1c Trung t\u00e2m B\u1ea3o t\u1ed3n c\u00e1c s\u00e1ng t\u1ea1o c\u1ee7a Herm\u00e8s tr\u00ean Forbes (m\u1ea3ng Kinh doanh), \u0110\u1eb9p (T\u1ea1p ch\u00ed v\u1ec1 L\u1ed1i s\u1ed1ng) v\u00e0 VTV3 (Truy\u1ec1n h\u00ecnh), Tri\u1ec3n l\u00e3m c\u0169ng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng uy t\u00edn \u0111\u01b0a tin.<\/p>\n \u00a0<\/span><\/p>\n Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng li\u00ean t\u1ee5c tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n \u0111\u00e3 \u0111em l\u1ea1i nh\u1eefng hi\u1ec7u qu\u1ea3 tr\u1ef1c ti\u1ebfp: Tri\u1ec3n l\u00e3m nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng b\u00e0i b\u00e1o \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn t\u1eeb nh\u1eefng n\u1ec1n t\u1ea3ng tin t\u1ee9c uy t\u00edn ngay sau ng\u00e0y khai m\u1ea1c. T\u1eeb VnExpress, Kenh14, Zing News, D\u00e2n Tr\u00ed, CafeF, Robb Report, Luxuo\u2026 \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u1ee7 k\u00edn b\u1edfi s\u1eafc cam v\u00e0 hashtag #hermesheritage #InMotion<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t 12.5K NG\u01af\u1edcI TH\u0102M QUANOUTSTANDING CASE STUDY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Tri\u1ec3n l\u00e3m \u201cDi s\u1ea3n Herm\u00e8s\u201d t\u1ea1i Vi\u1ec7t Nam<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
T\u1ed5ng qu\u00e1t - T\u00f3m t\u1eaft<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Nhi\u1ec7m v\u1ee5 PR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ch\u01b0\u01a1ng tr\u00ecnh s\u1ef1 ki\u1ec7n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tri\u1ec3n khai<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Truy\u1ec1n th\u00f4ng<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o banner \u0111\u1ed9c quy\u1ec1n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\nChi\u1ebfn d\u1ecbch bao g\u1ed3m banner to\u00e0n trang v\u1ec1 tri\u1ec3n l\u00e3m tr\u00ean trang ch\u1ee7 VnExpress v\u00e0 Kenh14 \u2013 b\u1ea3n PC v\u00e0 di \u0111\u1ed9ng. V\u1edbi thi\u1ebft k\u1ebf b\u1eaft m\u1eaft ph\u1ea3n \u00e1nh tinh th\u1ea7n \u201cChuy\u1ec3n \u0111\u1ed9ng\u201d, s\u1ef1 hi\u1ec7n di\u1ec7n n\u00e0y \u0111\u00e3 \u0111em l\u1ea1i ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 t\u0103ng t\u1ea7n su\u1ea5t nh\u1eafc \u0111\u1ebfn s\u1ef1 ki\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, bi\u1ebfn Tri\u1ec3n l\u00e3m th\u00e0nh s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd nh\u1ea5t t\u1ea1i H\u00e0 N\u1ed9i v\u00e0o th\u1eddi \u0111i\u1ec3m di\u1ec5n ra.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Qu\u1ea3n tr\u1ecb truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TR\u01af\u1edaC S\u1ef0 KI\u1ec6N<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\nTh\u00f4ng qua vi\u1ec7c li\u00ean t\u1ee5c cung c\u1ea5p th\u00f4ng tin \u0111a chi\u1ec1u xoay quanh s\u1ef1 ki\u1ec7n, Tri\u1ec3n l\u00e3m Di s\u1ea3n Herm\u00e8s lu\u00f4n gi\u1eef v\u1eefng v\u1ecb tr\u00ed t\u00e2m \u0111i\u1ec3m c\u1ee7a truy\u1ec1n th\u00f4ng trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u1ea3 nhu c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (Herm\u00e8s) v\u00e0 c\u00f4ng ch\u00fang.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tSAU S\u1ef0 KI\u1ec6N<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TH\u00c0NH T\u1ef0U:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n20 NG\u01af\u1edcI N\u1ed4I TI\u1ebeNG V\u00c0 C\u00d3 \u1ea2NH H\u01af\u1edeNG
\nH\u01a0N 33 TRI\u1ec6U L\u01af\u1ee2T T\u01af\u01a0NG T\u00c1C TR\u00caN M\u1ea0NG X\u00c3 H\u1ed8I
\n253 TRI\u1ec6U L\u01af\u1ee2T XEM TR\u00caN C\u00c1C K\u00caNH TR\u1ef0C TUY\u1ebeN<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tGALLERY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t
D\u1ef1 \u00e1n li\u00ean quan<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n <\/div>\n <\/div>