hanoia – Opal Vietnam

Empowered women campaign

opalvn_ad — Tue, 09 Mar 2021 11:20:39 +0000

Through video series “The empowered women” featuring Hanoia’s signature product line and the cooperation activities with “Home Addict” group, Digital Marketing, the promotion of sales as well as the guidance on “How to arrange flowers in lacquered vases”…, this campaign has greatly contributed to Hanoia’s brand-name at the beginning of the Year of the Ox.

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“The empowered women” is a special campaign dedicated to Hanoia by Opal during 2021’s Lunar New Year. Through 4 short dialogues between Hanoia and successful women in various fields, the video series “The empowered women” has spread the message of a positive life to viewers, with the image of Hanoia and the signature product line – lacquered vase interwoven in each story. In addition, the cooperation activities with “Home Addict” group, the focus on Digital Marketing, the promotion of sales at sales points and through e-commerce channels as well as the production of a brochure to guide “How to arrange flowers in lacquered vases”… have contributed to building Hanoia’s brand-name at the beginning of the Year of the Ox.

Art of Jewelry 2020 collection

opalvn_ad — Mon, 04 May 2020 04:34:45 +0000

Still describing the nostalgia that comes after each trip, the 2020’s Art of Jewelry collection recalls long journeys to the past to keep in mind the color of time or a quintessence of the yesteryear through the language of lacquer.

Hanoia Wanderer campaign 2019 & 2020

opalvn_ad — Sun, 03 May 2020 17:06:42 +0000

If you once wonder what makes the difference of Hanoia’s lacquerware, this brand’s new key visual seems the right answer to your question. You can find in here the stories, some simple pieces of life that inspired Hanoia’s designers to create their collections, after days of traveling along the S-shaped land to seek new sources of inspirations.

Borderline/ Hanoia by YenKhe

opalvn_ad — Sun, 03 May 2020 16:30:01 +0000

“Borderline” is a future-oriented Asian work of art, which has developed an imaginary world in poetry where traditional culture is expressed through contemporary design. On the spire of the hat – a traditional Vietnamese outfit – runs a brilliant floral motif that uniquely blends on the lacquer background, behind which the barbed wire fence is shown with gold leaves. The vivid colors – red and orange – recall the secular architectural heritage of pagodas as well as the actual effervescence of Vietnamese society. It is considered a strong symbol where exoticism meets reality and original nature confronts with border disputes. “Borderline” represents Vietnamese vitality and craft in a contemporary look.

In April 2019, Guimet Museum (Paris, France) officially announced the presence of “Borderline”, an exclusive collaborative work of art of designer, actress, artist Tran Nu Yen Khe and Hanoia haute lacquer house in its collection. This is the first contemporary work of Southeast Asia to be accepted into Guimet’s collection, once again honoring the master craftsmanship and the strong creativity of Vietnamese people.

“Hanoia by Cong Tri” collection launching

opalvn_ad — Sun, 03 May 2020 16:50:26 +0000

“Hanoia by Cong Tri” is the first Lanh My A limited fashion collection among the luxury line. This collection marked the unique design of CongTri such as complex pattern, smocking technique on the silk surface mixing with the pure mystery black of Lanh My A.

This set will be definitely fitting for high class lady with prom, meeting or even casual usage purpose.