In celebration of the 25th anniversary of the Happy Sport collection, Chopard & Cie SA wishes to hold a celebrative ambiance in Vietnam where local brands aficionados could gather and get closer to one of the most iconic watch collection at.
For the purpose of extending the clientele to the millennials, the event was designed to attract a young and dynamic audience in Vietnam – one of the most potential market in South East Asia. Opal Vietnam was commissioned by Chopard & Cie SA to localize the event concept, and then manage a meticulous work consisting of event planning, production and a thorough supervision of the event in Ho Chi Minh City.
Held at SkyXX Garden and Lounge, Deutsches Haus Building in Ho Chi Minh city, the Happy Sport event was attended by Chopard and Tam Son’s young clientele. To ensure an exclusive experience and yet fully convey the fun, happy and spirit of freedom, the whole bar was privatized and then splitted into 2 zones:
The Garden with fun and high engagement activities such as photo booth, Happy Wheel, Catching Diamonds Game, DJ and mixology. In a separated ambiance, The Lounge offered to participants an opportunity to discover the trait of Happy Sport through mini exhibition, product display area, sketching, and selfie booth.
The event was highlighted by the participation of IT girls, top stylists in Vietnam namely Chi Pu, Quynh Anh Shyn, Diem My 9X, Bich Phuong Idol, Phi Phuong Anh, Salim, Ha Lade, Lam Cuc, Cindy Nguyen, Ly Quy Khanh, Tuan Kiet Kye, Bao Luan.
All the guests were very excited about the event and left many complimentary afterwards. The event created a good buzz on both traditional media and social media.
Open Asia Group