Through video series “The empowered women” featuring Hanoia’s signature product line and the cooperation activities with “Home Addict” group, Digital Marketing, the promotion of sales as well as the guidance on “How to arrange flowers in lacquered vases”…, this campaign has greatly contributed to Hanoia’s brand-name at the beginning of the Year of the Ox.
“The empowered women” is a special campaign dedicated to Hanoia by Opal during 2021’s Lunar New Year. Through 4 short dialogues between Hanoia and successful women in various fields, the video series “The empowered women” has spread the message of a positive life to viewers, with the image of Hanoia and the signature product line – lacquered vase interwoven in each story. In addition, the cooperation activities with “Home Addict” group, the focus on Digital Marketing, the promotion of sales at sales points and through e-commerce channels as well as the production of a brochure to guide “How to arrange flowers in lacquered vases”… have contributed to building Hanoia’s brand-name at the beginning of the Year of the Ox.
