Set up concept
Tam son is the leading luxury retailer in Vietnam with a portfolio of internationally renowned brands such as Hermès, Patek Philippe, Vacheron Constantin, Piaget, Chopard, Saint Laurent, Bottega Veneta,….
To cope with the rapid change in customer behavior as well as a progressive shift of communication strategy to digital platforms, Tamson aims to develop a powerful channel dedicated to daily communication with their target audience.
Understanding the different objectives and motivation of Tamson, Opal developed an original and educational channel, under the form of an online magazine, which is entitled: Elite Magazine by Tamson.
The Elite Magazine is nurtured with educational, rich and lifestyle content in order to:
With a well structure consisting of: News, In vogue, Brand story, Mode, Anatomy, Luxury Vocabulary, Outlook, Live, the magazine also offers to the audience quality exclusive fashion shooting featuring the brands of which Tamson is exclusive retailer.
Since the first publication of Elite Magazine by Tamson, the Tamson’s website has witnessed positive change in terms of traffic and active users: