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Hanoia

Client:Hanoia

Sector:Art/Crafts

Category:PR & Media Planning , Creative Studio

Website:hanoia.com

The media campaign about the presence of Vietnam's first contemporary work at the Guimet Museum (France) is our pride.

Borderline/ Hanoia by YenKhe

“Borderline” is a future-oriented Asian work of art, which has developed an imaginary world in poetry where traditional culture is expressed through contemporary design. On the spire of the hat – a traditional Vietnamese outfit – runs a brilliant floral motif that uniquely blends on the lacquer background, behind which the barbed wire fence is shown with gold leaves. The vivid colors – red and orange – recall the secular architectural heritage of pagodas as well as the actual effervescence of Vietnamese society. It is considered a strong symbol where exoticism meets reality and original nature confronts with border disputes. “Borderline” represents Vietnamese vitality and craft in a contemporary look.


 In April 2019, Guimet Museum (Paris, France) officially announced the presence of “Borderline”, an exclusive collaborative work of art of designer, actress, artist Tran Nu Yen Khe and Hanoia haute lacquer house in its collection. This is the first contemporary work of Southeast Asia to be accepted into Guimet’s collection, once again honoring the master craftsmanship and the strong creativity of Vietnamese people.

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